We've Been in the Den. Here's What Happened.

Well. What a few days it has been.

On Thursday night, Sam walked onto the most famous floor in British business and pitched Kibu to the Dragons. We watched from behind the scenes with our hearts in our mouths, and the moment it aired, everything went a little bit mad in the best possible way.

The Response Has Been Incredible

We knew appearing on Dragons' Den would be a big moment. We did not quite know just how big.

Since Thursday, we have been flooded with messages from parents, teachers, and families who saw the episode and wanted to share their support. So many of you have written to tell us that Kibu is exactly the kind of product you have been looking for. That means the world to us.

And the response has not just been kind words. Sales over the weekend have been unlike anything we have seen before. Knowing that so many more children will now get to build, repair, and learn with Kibu is honestly the best feeling.

What the Den Meant to Us

As Sam has always said:

"When a child builds something themselves, it changes how they feel about it. When they learn they can fix what they've made, it changes how they see everything they own."

Sharing that belief on national television, in front of millions of viewers, felt huge. Dragons' Den has been running for 23 series and has helped launch some of the most recognisable products in the country. To bring Kibu's story to that stage was something we will never forget.

What Comes Next

The journey that started with a Kickstarter campaign is growing into something bigger than we imagined. We have lots in the pipeline and we cannot wait to share more with you soon.

For now, if you are new to Kibu, welcome. We are so glad you found us. And if you have been with us from the beginning, thank you. You are the reason we got here.

The best is still to come.

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